Matthew Wellington
Coach & Behaviour Analyst
Helping people develop as people, leaders, and entrepreneurs using behavioural science.
Meet Matthew
Matthew is a Registered Behaviour Analyst, specialising in organisational behaviour management, sleep issues, and positive behaviour support.
He graduated from a BSc Psychology in 2016, followed by an MSc Behaviour Analysis and Therapy in 2018. He is currently pursuing his MBA at Carleton University. He began his career in social care, supporting care organisations to implement positive behavioural support systems, completing behavioural assessments, and designing behaviour change procedures for individuals with intellectual disabilities and autism.
Having a keen interest in business and marketing, Matthew then decided to use the same behavioural principles that he applied in social care settings to staff teams and consumer behaviours. This is where he continues to coach individuals and organisations
In addition to this, growing up without much money, Matthew has always had a keen interest in personal finance, and helping individuals move towards financial freedom. As a result, Matthew created OptionalRetirement.com to document his own journey towards financial freedom, and to support others to do the same.
Areas of Expertise
Positive Behaviour Support
An approach to care that focuses on increasing quality of life, and in turn, reducing episodes of behaviours of concern.
Applied Behaviour Analysis
A science that explains why people engage in behaviours, and how to methodologically change behaviour over time.
Sleep Issues
Sales Funnels
An efficient and streamlined website that considers the journey a customer goes through from start to finish, and the outcome they want to achieve.
Organisational Behaviour Management
Supporting leaders to increase compliance behaviours and staff performance.
Marketing Strategy
From understanding your organisation’s ideal customer to finding out where they are and how to get your products and services in front of them.
Demystify Behaviour
HumbleBehaviour.com
Become a Behaviour Analyst
HumbleBehaviour.com
I also support people looking to obtain the Board Certified Behaviour Analyst (BCBA) credential to fulfil credential requirements and obtain this credential, as well as supporting them to become confident and competent behavioural practitioners, through in-person or remote supervision.
Live Behaviourally
Tired of stagnating in life? Do you set goals and never seem to achieve them? Follow this program to set and achieve ambitious goals using the power of behaviour analysis and science.
Sleep Behaviourally
Develop as a Leader
LeadBehaviourally.com
Whether it’s using Behavioural Systems Analysis to ensure their organisations are aligned with their strategy, or performance management to get more out of your staff team and foster an amazing work environment, LeadBehaviourally can support you to use the science of behaviour to become a better leader.
Market Your Business
MarketBehaviourally.com
Helping professionals and small businesses build a following online, and market their businesses and services using consumer behaviour analysis and sales funnels.
