Matthew Wellington
Behaviour and Business Coach
A behavior analyst and business coach dedicated to helping individuals and businesses thrive using behavioral science and data-driven strategies.
Meet Matthew
Hi! I’m Matthew Wellington, and I’m dedicated to helping individuals and businesses thrive by applying the principles of behavioural science. My academic foundation includes a BSc Psychology and an MSc Behaviour Analysis and Therapy, providing a strong theoretical and practical understanding of human behaviour. Through my company, Humble Behaviour, I provide expert clinical supervision in the ABA field, in addition to providing supervision to aspiring BCBAs and RBAs. My expertise extends beyond the clinical realm, as I also empower solopreneurs and coaches to achieve marketing success through Market Behaviourally, my marketing consultancy.
My approach is rooted in over a decade of experience as a Registered Behaviour Analyst, where I’ve honed my ability to analyze behaviour and create effective interventions. I’m currently expanding my business knowledge through an MBA at Carleton University, further solidifying my ability to provide data-driven, behaviourally informed coaching and consulting.
Understanding that behavioural science can enhance various aspects of life, I’ve also developed Live Behaviourally, a life coaching program designed to help individuals unlock their full potential. And looking ahead, I’m excited to soon launch Lead Behaviourally, a program focused on leadership development through a behavioural lens.
Whether you’re seeking clinical supervision, marketing strategies, personal growth, or leadership development, my goal is to provide approachable yet professional guidance that helps you achieve tangible results. I’m passionate about empowering you to understand and leverage the power of behaviour to create positive and lasting change.
Areas of Expertise
Positive Behaviour Support
An approach to care that focuses on increasing quality of life, and in turn, reducing episodes of behaviours of concern.
Applied Behaviour Analysis
A science that explains why people engage in behaviours, and how to methodologically change behaviour over time.
Behavioral Coaching
Providing tailored coaching that uses behavioral science to empower individuals to achieve personal and professional success.
Sales Funnels
An efficient and streamlined website that considers the journey a customer goes through from start to finish, and the outcome they want to achieve.
Organisational Behaviour Management
Applying behavioral principles to enhance organizational efficiency and employee performance.
Marketing Strategy
From understanding your organisation’s ideal customer to finding out where they are and how to get your products and services in front of them.
Demystify Behaviour
HumbleBehaviour.com
Humble Behaviour is a company focused on providing contract Clinical Supervision for ABA programs. We also guide and support individuals in their professional development, providing mentorship to aspiring BCBAs and RBAs, and helping them navigate the complexities of behavior analysis to achieve their certification goals and excel in their careers.
Market Your Business
MarketBehaviourally.com
Market Behaviourally is a consultancy that helps coaches and small businesses attract, convert, and retain customers using behavioural science. By integrating proven marketing frameworks with behavioural principles, we simplify sales funnels and marketing strategies to boost conversions and drive measurable results.
Live Behaviourally
Tired of stagnating in life? Do you set goals and never seem to achieve them? Follow this program to set and achieve ambitious goals using the power of behaviour analysis and science.
Develop as a Leader
LeadBehaviourally.com
Whether it’s using Behavioural Systems Analysis to ensure their organisations are aligned with their strategy, or performance management to get more out of your staff team and foster an amazing work environment, LeadBehaviourally can support you to use the science of behaviour to become a better leader.
